Please
provide a brief background of your company (When it
was formed?, average sales, etc.)
Q 2
Please
provide a list of your company’s products and services
Q 3
Please
provide a ballpark percentage of overall marketing
budget for your company
Q 4
Who
are your major competitors and how do you differentiate
your products and services from them? (for e.g. Better
strategic direction/vision, better product/service,
better customer service, etc.)
Q 5
What
are your marketing objectives?
Q 6
Please
define your target audience
Q 7
What is
percentage break up of your marketing budget for the
traditional marketing channels that your company utilizes?
e.g. (Print, Television, Internet, etc.
Q 8
Please
tell us in brief about any prior experience you have
had running Internet marketing campaigns (for e.g.
When, how and what Internet channels have you used
in the past and what are the benefits
Q 9
What
are the major drivers for running an Internet Marketing
Campaign? Are there certain channels (Email, Mobile,
Blogs, Viral Video, etc.) that you have a preference
towards?
Q 10
What
are the benefits in numbers that you plan to achieve?
(for e.g. # of conversions, brand building, etc.)