Direct Marketing Questions

Q1. Should I add email and/or mobile marketing to my direct marketing portfolio? I am already using mail and print marketing
Ans You can use both email and mobile marketing. The decision depends on various factors like your marketing objective, budget, resources and customer data. Mobile Marketing will help you reach a broader target audience. With our service it is easy to launch, execute and monitor email and mobile marketing campaigns

Q2. What is permission-based marketing?
Ans Obtaining the consent of your customers or prospects prior to sending them marketing communication for example via mobile. The idea is to build long term relationships with your customers.

Q3. How do customer’s opt-in or opt-out?
Ans Opt-in is when someone submits their mobile number to receive promotions or alerts. Opt-out is when marketers automatically put someone on the mailing list and provide the subscriber an option to cancel or opt out.

Q4. What is double opt-in?
Ans A subscriber has provided his or her mobile number for a mailing list and a marketer sends a return sms to confirm the subscriber's interest in receiving the information.

Q5. What is the average Click Through Rates for mobile messages?
Ans These are the standard click through rates. B2B Newsletters – 5% to 15%. B2C Promotional Emails – 2% to 12%

Q6. What is the average mobile message open rate?
Ans 94% people read mobile messages

Q7. What is the average mobile response rate?
Ans Mobile generates a 24% response rate compare to 2% in traditional media.

Initial Setup

Q1. What is the Ekobuzz service and why should I use it?
Ans EkoBuzz is a web based digital direct marketing company. Our self-service email and mobile campaign solution lets you design, execute and manage campaigns. It is easy and simple to plan, execute, monitor and analyze your digital campaigns. Integrate your email and mobile campaigns with your traditional media campaigns to achieve better results and build relationships with your customers. We also provide creative & professional templates for effective and incredible results.

Q2. Can I test drive and try your service first?
Ans Of course. Our trial service is free of cost. click here to start

Q3. Can someone set up a demonstration of your service?
Ans yes, please fill out our inquiry form and we willl contact your with a demo.

Q4. Why does my email or mobile campaign need to be reviewed and approved?
Ans In order to make sure your email or mobile message is not abused or used to send spam, we review and approve each email and mobile campaign.

Q5. Will I need technical or marketing know-how or resources to use your service?
Ans No. Our self-service software guides you through the entire process and various options. Our marketing staff is also available live to help you through your campaign needs

Q6. How secure is my list/contacts data?
Ans Your client list is the most important piece of data. We store your information in our server and protect it with strong security software. Please see our privacy policy

Q7. Is there any contract or any other condition to using your service?
Ans Besides our standard terms and conditions for using our software, there is no service contract. We do ask that each email, SMS or MMS that you send out have the Ekobuzz logo and link to our website

Q8. How can I pay?
Ans You can use your credit card for payments.

Q9. Can I cancel my service?
Ans You can cancel the service at any time. There is no contract. We offer pay as you go service

Q10. What software do I need to use the Ekobuzz service?
Ans Any Windows PC or Macintosh computer with any browser No downloads or plugins are required. Some advanced editor functions will only be available when running Internet Explorer 5.5 or 6.0. IE 5.5 or 6 can be downloaded free from www.microsoft.com or www.tucows.com. In Internet Explorer you can check the version of your browser under the Help > About menu.