Mobile Marketing
According to Nielsen Mobile, SMS text message is the most popular mobile experience and is been used by 54% of wireless subscriber in the U.S.A.
According to emarketer the total US market for Mobile Advertising will reach $6.5 billion by 2012. The vast majority of this will be spent on text-messaging campaigns, with mobile display advertising and mobile search making up the rest.
Email Marketing
According to Marketing Sherpa 2009 Email Marketing Benchmark
Guide, 29% of B-to-B marketers plan on spending more than what
they spent in year 2008.