With over 2.2 billion mobile users across the globe, mobile is the obvious medium choice for marketers and brand mangers to reach the mass audience. We have seen numerous successful mobile marketing campaigns in different parts of the world and most of them are SMS based. SMS (Short Messaging Services) or Text Messaging is the most popular and commonly used form of mobile marketing services. Besides SMS mobile marketing also includes MMS (Multimedia Messaging Services), Mobile Internet, Mobile Video, Voice Messaging, Mobile Advertising, LBS (Location Based Services) and Mobile Social Networking.

Each category of mobile marketing services is meant to address a different marketing challenge. Not very many marketers and agencies are currently concentrating on MMS, LBS and Mobile Social networking. SMS is simply a text-based message sent to targeted mobile consumers. It is easy to use and is acceptable to all types of mobile phones.

Voice Messaging has tremendous potential as it provides a personalized human touch and consumers are already familiar with this functionality on their mobile phones. Voice can be used as a great customer engagement tool and to drive them to more advanced services like video, downloads, internet etc.

Voice messaging can have different applications – Mobile Advertising, Content Downloads, Streaming Content or Alerts, Viral Voice Application, Interactive Voice Response (IVR), Voice Chat Services and Voice Search.

Mobile Marketing Services providers have different voice messaging options that can be well integrated in the current traditional, non-traditional and digital campaigns.

Voice services will help raise awareness and ultimately, educate consumers who aren’t familiar with mobile data services. Voice provides an easy means of access to an application where consumers can then be sent text messages, multi-media messages, or other access for the voice services.
What is the future of Mobile Marketing? Mobile Web is gaining traction: according to Nielsen Co., In the U.S., 16% of mobile phone owners routinely access the Internet from phones, while 57% use some kind of non voice service, such as sending messages.
Mobile Web, the future has arrived and the mobile phone companies are focusing on selling the new phones with the ability to access the Internet.

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Kriti Jaising
EkoBuzz

Digital marketing, Mobile Advertising, Mobile Marketing and SEO, Text/SMS marketing, digital direct marketing, mobile and email marketing, permission based marketing, self service marketing, targeted marketing mobile marketing, mobile web, voice messaging, WAP sites