Email and Mobile Marketing Blog

‘Give them the power to decide’. Yes we are talking about customers. Since social media marketing has gained momentum relationships, feedbacks, communities, forums have become the buzzwords to acquire customers, retain them and to build relationships with them.

The power is shifting from marketers to customers. Customers are looking out and searching for products and services they want and they are analyzing the offering, comparing and making an effort to decide what’s best for them. Therefore marketers role has been redefined, besides creating and selling products and services also put out all the relevant information at the relevant places where prospects are reaching for them.  Marketing is ‘CONVERSATIONS’ today. 

Some companies are actively repackaging their offerings / services to be there and better serve their customers. For example EkoBuzz, the email and mobile marketing company has upgraded their solution functionality.  Here are EkoBuzz’s latest enhancements for this week.  EkoBuzz also plans to release several other improvements this month. 

1.     Enhanced Email template editor and Image browser

2.     Ability to save emails as templates for use in future campaigns

3.     Full support for bounced multipart mime emails

4.     The “from”

  field can be set globally for all campaigns or updated for each campaign before campaign launch.

5.     Ability to choose EkoBuzz email templates as well as user created templates

6.     Several improvements to the user interface

This is a perfect example of conversations, talking to customers, listening and making changes / improvements to better serve them.

EkoBuzz is offering a free trial. visit www.ekobuzz.com for more details. Try the self service email and mobile marketing platform and provide your valuable feedback.

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EkoBuzz the leading self service email and mobile marketing campaign service, announced today that they have joined the Mobile Marketing Association (MMA). The Mobile Search Committee was established to develop common business models, operating procedures and technology interfaces that help operators offer an integrated, carrier branded mobile experience to their subscribers. The committee also helps content providers monetize their opportunities in the mobile ecosystem.

“We are delighted to be a part of the MMA to be a part of the mobile community and to help foster collaboration among the key players in the mobile community,” said Kriti Jaising, Chief Marketing Officer at EkoBuzz. “Having built our mobile marketing campaign technology from the ground up for mobile, EkoBuzz offers a simple yet stylish mobile campaign solution and enables our customers to have a unique insight into reporting and tracking of mobile campaigns.”

The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies.

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