Email and Mobile Marketing Blog

‘Give them the power to decide’. Yes we are talking about customers. Since social media marketing has gained momentum relationships, feedbacks, communities, forums have become the buzzwords to acquire customers, retain them and to build relationships with them.

The power is shifting from marketers to customers. Customers are looking out and searching for products and services they want and they are analyzing the offering, comparing and making an effort to decide what’s best for them. Therefore marketers role has been redefined, besides creating and selling products and services also put out all the relevant information at the relevant places where prospects are reaching for them.  Marketing is ‘CONVERSATIONS’ today. 

Some companies are actively repackaging their offerings / services to be there and better serve their customers. For example EkoBuzz, the email and mobile marketing company has upgraded their solution functionality.  Here are EkoBuzz’s latest enhancements for this week.  EkoBuzz also plans to release several other improvements this month. 

1.     Enhanced Email template editor and Image browser

2.     Ability to save emails as templates for use in future campaigns

3.     Full support for bounced multipart mime emails

4.     The “from”

  field can be set globally for all campaigns or updated for each campaign before campaign launch.

5.     Ability to choose EkoBuzz email templates as well as user created templates

6.     Several improvements to the user interface

This is a perfect example of conversations, talking to customers, listening and making changes / improvements to better serve them.

EkoBuzz is offering a free trial. visit www.ekobuzz.com for more details. Try the self service email and mobile marketing platform and provide your valuable feedback.

Keep reading

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In this Google  world  businesses are competing to make it on the first search results page. Whether you are the biggest corporation or a small startup company, either you are in B2C or B2B business. We all are trying to stay ahead of our competitors, to make it simple we have put together a list of top 10 factors that positively affect your search engine rankings:

1. Keyword Use in Title Tag

Use the search keywords you’re targeting in every webpage’s title tag. Have a customized title for each page; don’t be lazy and use the same title for every page on your site.

2. Anchor Text of Inbound Links

When other sites link to your webpages, how do they describe the link? When you email other websites to promote your content, mention your preferred anchor text if they choose to link to your site. Choose anchor text that helps your website/page rank better for your targeted keywords.

3. Global Link Popularity of Site

How many other websites are linking to your site? Make link building — the practice of getting more inbound links to your site — a central part of your online marketing strategy.

4. Age of Site

The older your website, the better. Start today. Be patient. The hard work you put in now to optimize your website may not payoff until next year. The good news is that after next year, you’ll have a leg up on new competition

5. Link Popularity within the Site’s Internal Link Structure

How prominent is the webpage within your own site? Showcase your best content or the webpage you most want to highlight. Put it in your main navigation menu or link to it from your homepage.

6. Topical Relevance of Inbound Links to Site

Are the sites linking to you related to your topic (and targeted keywords)? The more relevant, the more weight those links are given. Relevance matters. Focus your link building efforts on sites within your topical niche.

7. Link Popularity of Site in Topical Community

How popular is the site that is linking to you? Especially within your niche. Relevance and authority matters. For #6, we said you should focus your link building efforts on sites within your topical niche. This factor says you should prioritize your link building on getting links from the biggest of the relevant sites.

8. Keyword Use in Body Text

Within the webpage/article, how often and what keywords being used? How relevant is your article to target keywords? Use the search keywords and phrases you’re targeting throughout your page or article…. when it makes sense. Don’t cram so many keywords in the article that Google penalizes you for keyword stuffing.

9. Global Link Popularity of Linking Site

Links from big websites (ie., sites that have lots of inbound links) are worth more than links from smaller sites. Focus your marketing efforts on the biggest, most authoritative sites. Think of it this way — it’s better to get one link from a big site (like marketingsherpa.com) than to get 10 links from 10 small sites (like personal blogs)

10. Topical Relationship of Linking Page

Relevance matters. Links from a webpage that is related to your page’s content are worth more than links from random, unrelated sites. Relevance matters (again). Focus your link building efforts on sites within your niche. And if you can help it somehow, try to get links on specific webpages within a site that’s even more relevant.

Hope you put these tactics in your SEO and improve your ranking.

Kriti Jaising

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Yes and the winner is none other than Email Marketing. You didn’t get this, my apologies I’m talking of the most preferred marketing tactics  by marketers for the year 2009.

Especially in this recession email marketing tops the list of the most preferred marketing tactics. The definition of the ‘most preferred’ is the tactic that gives the best ROI. Email Marketing and paid search marketing are the top performers for a B2C marketer.

According to a recent survey conducted by Marketing Sherpa, marketers have to be still careful in using email marketing. Marketers are focusing on less expensive high investment marketing tactics. The biggest challenge for advertising agencies and creative teams is to create a solution that is effective, relevant, innovative and still cost effective. The survey also highlights on a wide range of techniques and approaches to make email marketing all the more appealing to marketers.

One such approach is transactional emails. Transactional email is the one that provide information like receipt, order confirmation, shipment notices, customer service alerts, monthly statements etc. Transactional emails have higher open rates, thus it is great to leverage it to push brand messages and promotional offers. The study also provide details on how to design the content of transactional emails without compromising its sanctity.

The survey is a must read for email marketers and all marketers in general. Please read the complete survey report http://www.marketingsherpa.com/article.php?ident=31009&pop=no

The survey provides various charts on how to maintain email marketing ROI without investing in testing, measurement and optimization. The study offers alternative tests that seem to work effectively like email design tests, email targeting tests etc.

And finally the study indicates the role of specific marketing tactics in lead generation and lead nurturing.

Also read the article - Top Email Marketing Strategies in Economic Downturn for further details. http://www.marketingsherpa.com/article.php?ident=30863

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