In this Google world businesses are competing to make it on the first search results page. Whether you are the biggest corporation or a small startup company, either you are in B2C or B2B business. We all are trying to stay ahead of our competitors, to make it simple we have put together a list of top 10 factors that positively affect your search engine rankings:
1. Keyword Use in Title Tag
Use the search keywords you’re targeting in every webpage’s title tag. Have a customized title for each page; don’t be lazy and use the same title for every page on your site.
2. Anchor Text of Inbound Links
When other sites link to your webpages, how do they describe the link? When you email other websites to promote your content, mention your preferred anchor text if they choose to link to your site. Choose anchor text that helps your website/page rank better for your targeted keywords.
3. Global Link Popularity of Site
How many other websites are linking to your site? Make link building — the practice of getting more inbound links to your site — a central part of your online marketing strategy.
4. Age of Site
The older your website, the better. Start today. Be patient. The hard work you put in now to optimize your website may not payoff until next year. The good news is that after next year, you’ll have a leg up on new competition
5. Link Popularity within the Site’s Internal Link Structure
How prominent is the webpage within your own site? Showcase your best content or the webpage you most want to highlight. Put it in your main navigation menu or link to it from your homepage.
6. Topical Relevance of Inbound Links to Site
Are the sites linking to you related to your topic (and targeted keywords)? The more relevant, the more weight those links are given. Relevance matters. Focus your link building efforts on sites within your topical niche.
7. Link Popularity of Site in Topical Community
How popular is the site that is linking to you? Especially within your niche. Relevance and authority matters. For #6, we said you should focus your link building efforts on sites within your topical niche. This factor says you should prioritize your link building on getting links from the biggest of the relevant sites.
8. Keyword Use in Body Text
Within the webpage/article, how often and what keywords being used? How relevant is your article to target keywords? Use the search keywords and phrases you’re targeting throughout your page or article…. when it makes sense. Don’t cram so many keywords in the article that Google penalizes you for keyword stuffing.
9. Global Link Popularity of Linking Site
Links from big websites (ie., sites that have lots of inbound links) are worth more than links from smaller sites. Focus your marketing efforts on the biggest, most authoritative sites. Think of it this way — it’s better to get one link from a big site (like marketingsherpa.com) than to get 10 links from 10 small sites (like personal blogs)
10. Topical Relationship of Linking Page
Relevance matters. Links from a webpage that is related to your page’s content are worth more than links from random, unrelated sites. Relevance matters (again). Focus your link building efforts on sites within your niche. And if you can help it somehow, try to get links on specific webpages within a site that’s even more relevant.
Hope you put these tactics in your SEO and improve your ranking.
Kriti Jaising
mobile and email marketing
Add new tag, EkoBuzz, email benchmark survey 2009, email marketing, marketing sherpa
