Small Business Summit 2009
“Business & Technology: How to Find and Keep Customers for Life.” was the topic of the 4th Small Business Summit concluded on February 3, 2008 at Digital Sandbox in NY. The show was great and attracted big names like Microsoft, Dell to one-person companies.
The summit touched upon and discussed issues that concerns almost every business like Keeping Customers: It’s the Relationship (First) Not the Products, Online Presence: More Important Than Ever, How to Get Free Publicity Through Media Coverage, Business Survival Techniques from a Navy Seal and The Power of Email Marketing: 10 Things You Need To Know
The speakers included Bob Pearson, VP Dell, Brent Leary, Co-founder CRM Essentials LLC, Michael Schultz, Microsoft Office Live, Jonathan Rochelle, Google and Harry Brooks, Network Solutions.
It was a win-win day for everyone, for Prime Strategies and SmallBiz Technology.com for putting up a fantastic event, for small businesses to learn from the experience of big and big companies for finding customers for their products.
The hot topic of discussion was social media marketing and seems like lots of entrepreneurs were very scared and overwhelmed. There is so much too do, twitter, creating page on facebook, writing blogs, press releases, presence of social communities. Truly it is tough for a small company with 3-4 people to manage so many marketing avenues but also these are very effective in building relationship with customers.
