The Shifting Powers
‘Give them the power to decide’. Yes we are talking about customers. Since social media marketing has gained momentum relationships, feedbacks, communities, forums have become the buzzwords to acquire customers, retain them and to build relationships with them.
The power is shifting from marketers to customers. Customers are looking out and searching for products and services they want and they are analyzing the offering, comparing and making an effort to decide what’s best for them. Therefore marketers role has been redefined, besides creating and selling products and services also put out all the relevant information at the relevant places where prospects are reaching for them. Marketing is ‘CONVERSATIONS’ today.
Some companies are actively repackaging their offerings / services to be there and better serve their customers. For example EkoBuzz, the email and mobile marketing company has upgraded their solution functionality. Here are EkoBuzz’s latest enhancements for this week. EkoBuzz also plans to release several other improvements this month.
1. Enhanced Email template editor and Image browser
2. Ability to save emails as templates for use in future campaigns
3. Full support for bounced multipart mime emails
4. The “from”
field can be set globally for all campaigns or updated for each campaign before campaign launch.
5. Ability to choose EkoBuzz email templates as well as user created templates
6. Several improvements to the user interface
This is a perfect example of conversations, talking to customers, listening and making changes / improvements to better serve them.
EkoBuzz is offering a free trial. visit www.ekobuzz.com for more details. Try the self service email and mobile marketing platform and provide your valuable feedback.
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