Pricing of Mobile Marketing Campaigns
Mobile marketing campaigns hmm… sounds familiar, isn’t everyone talking it especially in this economy when every company is looking at cutting their advertising and marketing budget. Every marketing initiative is geared towards sales, how each and every campaign is going to affect the bottom line.
Bad economy has helped mobile marketing industry to boom. This low cost marketing channel is gaining momentum due to its newness, uniqueness and cost effectiveness. As a small business must be wondering should I try this new channel that every marketer is raving about or should I wait to see the actual results, numbers, the concrete ROI. Presently email is the most cost effective channel with the highest ROI of $57 for every dollar spent.
In terms of quantitative measurements mobile sure has a long way but qualitative analysis does present a beautiful picture. The channel is helping in customer engagement, better brand recognition and recall and surely better brand experience.
A simple SMS alert campaign can cost you anywhere from $0.1 to $0.2 per message. The cost is also dependent on the keyword selection shared or exclusive and whether you are using bulk or premium SMS. Please check out different website before selecting a vendor. There are way too may options available that it makes so confusing for the decision maker.
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