Understanding your email marketing campaign reports and improving your campaign performance. This is the Mantra to get most out of your email marketing campaigns.

The first question that comes to our mind is…what can we hope to see after launching an Email Campaign?

Email marketing, a direct marketing channel, can practically & precisely track a variety of results once a campaign is launched. Some of the basic metrics that we can get from an Email marketing campaign report are

• Number of emails Sent
• Total number of emails opened
• Percentage of Opens
• Which contact opened your email
• Total number of Clicks
• Who Clicked on your email
• Number of times each contact clicked your email
• Percentage of Clicks
• Number of Bounces
• Percentage of Bounces
• Number of Invalid Emails
• Percentage of invalid Emails
• Number of Unsubscribed
• Who unsubscribed
• Total number of Forwards
• Percentage of Forwards

What can we deduce from these reports?

It’s good to know what and how people are interacting with your message but the bigger picture it’s all about ROI. Understanding and segmenting your customer list based on the Email Campaign Metrics will help you send relevant, targeted message to your subscribers. If your subscriber is interested in hair products, send them a shampoo coupon rather than a bathroom décor offer. Therefore, the more you pay attention to each individual’s interests, the more positive response you will receive.

EkoBuzz’s New Report

EkoBuzz has added a new report to its already robust tracking system, our Domain Activity Report. This report is a blessing for everyone. Since we know that HTML emails appear differently in some domains/email clients, it is a challenge for email designers to create the perfect template that can be sent to every email client without discrimination. The new domain report gives a clear breakdown of exactly which email client each individual uses. This helps with testing the email for format and content; the report gives you the ability to ensure that your email is received looking the way intended in both AOL and Gmail inboxes.

Overall tracking and analyzing your email campaigns will give you:

• Improved Open Rates
• Improved CTR
• Higher conversions rates
• Better relationships with customers
• Improved ROI.

So please, take the next step. Launch your campaign. Monitor and analyze the success of your email campaign report, segment your contact list based on their responses, send targeted messages to your sub segment and increase your profit by improving for the future.

Thanks for reading,

Our team is waiting for you to join us.