Mobile Marketing Ideas for 2009

January 23rd, 2009

I was going through my EkoBuzz emails, i subscribe to mobile marketer newsletter. I read this really interesting article A sector by sector look at the Mobile Marketing Opportunities for 2009. The article highlights innovative ways mobile marketing can be used in different industry, here are some of the excerpts from the article. 

Apparel and accessories business marketers can use their stores, shopping bags, email newsletters, loyalty cards, wired and mobile websites to encourage their customers to sign up for mobile loyalty program.   

Entertainment Industry can put short clips of movies and TV shows, songs, ringtones, trailers, theater locations, SMS alerts of premieres and concerts, discounted tickets, mobile coupons, mobile fan clubs, backstage passes, mobile games and links to mobile sites. 

Automakers surely not the desired advertisers but mobile can help them build customer loyalty.  Websites can be used to encourage visitors to sign up for mobile alerts from dealers – new models, test drives, markdowns, dealer events.

The article is a must read for all mobile marketers. In a nut shell whichever industry we are in, mobile marketing is a must have weapon in our marketing plan. The beauty of this channel is that its performance and results improve with integration. There are measures available to gauge the success of mobile campaign so don’t shy away. Accept it and ‘build better relationships’ with your customers 

Keep reading and post your comments

kriti Jaising

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  1. annabelle kalter
    January 23rd, 2009 at 10:43 | #1

    Thanks kriti very good article. i did visit and read the original article. very helpful and excellent ideas for using mobile marketing

  2. January 23rd, 2009 at 10:45 | #2

    thanks for reading my blog. the actual thanks goes to mickey for researching and putting this list of innovative mobile marketing ideas

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