Mobile Marketing Forum is an annual conference and exhibition hosted by Mobile Marketing Association. I attended the one happened in New York City on June 10-11, 2008. A must attend mobile marketing and advertising industry event. The next event is in the month of October, 2008 in Budapest.

The New York City event was a great success with over 800 attendees. Mobile Marketing Forum participants were both from big companies like AT&T, Weather.com, Anheuser Busch to start ups companies like Ekobuzz.

It was a very insightful and informative two days session. Wide ranges of topics were covered from the beginning of Mobile Marketing Era to the future by 2012.

Mobile marketing offer diverse choices and applications to reach mobile target audience.
Mobile Website / Internet, Mobile search, Mobile social networking, mobile in retail, location based services, application / widget etc were discussed in the conference as the future of mobile marketing. The conference also analyzed Mobile Advertising and Mobile Marketing in the US market.

Some of the industries best case studies like Adidas, SuperBowl, Smirnoff, Jaguar, Land Rover, etc. was discussed.

The industry experts also shared how the objective and success measurement of mobile marketing campaigns has changed in the past 5 years. Initially marketers were focused on inspiring the mobile users but today as the mobile marketing campaigns have evolved the idea is to engage the mobile user and give them a better customer experience.

I will be sharing some of my favorite case studies and learning’s from Mobile Marketing Forum.

I’m sure you don’t want to miss it, so keep reading

Looking forward for your comments.

Kriti Jaising
EkoBuzz