Looking for a new channel or medium to promote your brand, want to break the advertising clutter, trying to position your brand contemporary and tech savvy and also have shoestring advertising budget then look no further. Your prayers have been answered. Mobile advertising , yes it is the future. Still not sure whether it will break the grounds like online advertising did just couple of years ago. A recent report by The Kelsey group indicated that the U.S. mobile advertising market would grow from $33.2 million in 2008 to $1.4 billion in 2012

There are different forms of mobile advertising derived mainly from its predecessors like online, print, TV etc. It is too early to predict the winner amongst the current mobile advertising options. Some of the forms of mobile advertising are

Mobile Banners – has great potential to be successful like online banners. The acceptance and usage of mobile banners is dependent on Mobile Web (WAP). The sooner customers use mobile web the greater are the chances that advertisers will push traffic to mobi sites via mobile banners.

Mobile Search – the Google on mobile. Anytime anywhere mantra is the key to the success of mobile search, the more people get attracted to use mobile search the more advertisers will use mobile search as an media to promote brands.

Mobile TV – Television still is the most dominant advertising medium attracting billions of dollars from advertisers and brands and is still considered the most effective medium for brand building and brand recall. The TV commercial spots are expensive and has lot of clutter. The idea for mobile is to pick the success ingredient from television and implement to mobile TV.

The mobile advertising for sure is the future; marketers, advertisers and small businesses are inventing newer ways to maximize the use of mobile phone. Mobile’s portability and accessibility makes it a unique platform and we are all waiting eagerly for its success.

Keep reading and post your comments.

Kriti Jaising