Hi Readers,

I’m writing after 2 weeks, not that I was too busy just that I was
thinking about an exciting topic to write about. The economic
slowdown has affected all the industries. Consumers have cut on their
spending and marketers on their marketing budgets. Marketers more
than ever are looking at new ways to reach their customers; location
based services in mobile marketing appear as a winner.

The potential of location-based services is enormous. Apple has added
the location-awareness feature in their iphone and ipod with Skyhook
technologies. http://www.iht.com/articles/2008/01/23/technology/ptend24.php

Also the social networking site Facebook applications offers location
and mobile services for Mobile Social Networking. Applications like
Findme, Sniff, The Grid and Whereboutz allows users in the relevant
countries to download a client a find friend by location.

http://www.gomonews.com/mobile-lbs-applications-on-facebook/

Ekobuzz the web based self-service and consulting company provides
mobile and email marketing services. Along with SMS/text messaging
company provide location-based services to its customers. Ekobuzz
customers can simply create an account and start planning and
executing their campaigns.

A location-based service is a permission-based service. This service provides limitless opportunities; where a company takes consent from its customers to send special promotions and discount coupons based on their location. To elaborate this lets take an example of a shoe company. Company collects the mobile number of its customers and asks for the permission to send special
promotions and coupons on their mobile phones. The customer is in a
mall that has the company’s store, customer will receive a coupon
that can be redeemed at the store.

Location-based mobile marketing campaigns encourage impulse purchase
behavior as the offers are time sensitive and provide quick results
of the marketing campaign.

So don’t wait too long, add location-based mobile marketing services
in your marketing plan and see the results yourself.

Please post your comments and keep reading.

Kriti Jaising
CMO
EkoBuzz