What are your Email Marketing Objectives for 2011?

January 6th, 2011

New Chart: What marketers are really trying to achieve with Email Marketing in 2011

Are you curious as to how your 2011 Email Marketing goals compare with fellow marketers?

More than 1,100 marketers were asked to identify the level of importance for a group of email objectives ranging from “engaging social media audiences” to “increasing sales revenue.”  See how they responded in the following chart.

Email Marketing Goals of 2011

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