I’m an avid reader of econsultancy blogs, i like that they write short and relevant blogs pertaining to email marketing and other digital marketing topics. There latest blog is on how an email creative can affect the response rate and conversion rate. The small font size makes it difficult to read and an all image email will have low response rate as lots of email clients like Google / Yahoo block images by default thus a waste of email marketing dollars.

In the article Philip Storey shared email examples from EasyJet and ebuyer to make his point. I thought it will be nice to also share a piece of email creative that follows the email design beat practices like preferred font size 12px and the images are adding value to the email look but if they are blocked, the entire message of the email is still conveyed.  Please feel free to add your examples that are designed as per best practices.

Thanks for reading

Kriti Jaising