Email and Mobile Marketing Blog

I was reading a blog post on econsultancy.com, and it dawned on me that how marketing has completely transformed totally changed in last couple of years from a Philip Kotler book of Marketing Management to 140 characters on a Mobile screen or twitter . I remember how we learnt to create a ‘Brand’, an aspiration for its customer, to be one proud buyer and consumer of that ‘brand’. Those day ‘brands’ use to only talk and communicate. But the rules of the game have changed, really changed. Email marketing came, then mobile and now social. Social media has completely changed the communication process in marketing and even in brand management.

Please read this great article on ‘The Transformation of Brand Management’. Today’s marketing and communication goes beyond offline and one way communication. Today consumers are asking questions and ‘Brands’ are answering them to engage them. Brands want to hear from its consumers, learn, adapt and change as per the requirement of their consumers and its happens in 140 letter count or less. Amazing a million dollar brand is managed on a platform that has zero marketing $ cost.

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Digital marketing, Mobile Advertising, digital direct marketing, mobile and email marketing, permission based marketing mobile web

Dear readers, recently I was working on EkoBuzz marketing plan and was budgeting for the marketing conferences and exhibitions we want to participate and promote EkoBuzz in the calendar year 2010. I started looking and realized that there is no place or website that provides us this information, so I spent couple of hours on the web and researched some of the best and most sought after events in the field of marketing.  To make it convenient and save time of other marketers, below is the list I created. Hope to see you soon.

Kellogg’s Marketing Conference, Chicago

AD Age Digital Conference, New York

The Power Of eMarketing, San Fransisco

Interactive Marketing For  Small Business,  Chicago

Mobile Marketing Forum, New York

Social Media Conference, Los Angeles

Affiliate Summit  East  2010, New York

DMA 2010, San Fransisco

Internet Marketing Conference, New york

ADTECH, New York

Lets grow this list together

Thanks for reading

Digital marketing, Mobile Advertising, Text/SMS marketing, digital direct marketing, mobile and email marketing Add new tag, mobile marketing association, mobile marketing campaigns

Social Networking!! You got it the most happening and the most talked about marketing channel. It got to be because it is the least expensive too. Small business owners, marketers, product mangers, software developers to managing directors and CEO’s of big companies are using social networks to expand and revive their connections.

Young teens initiated Social Networking as a way to make friends online and business professionals have added the marketing twist to this concept. From casual teen talk medium to top executive PR platform, social networking has come a long way. It is so effective that it is used as an integral element in online marketing plan.

The benefits are immense and immediate from finding the jobs to vendors relationships are key. To facilitate the use of social networking I have complied a list of most popular social networking websites.

Twitter
Delicious
StumbleUpon
Facebook
linkedIn
Flickr
YouTube
Slideshare

Mobile Advertising, Mobile Marketing and SEO, Text/SMS marketing, mobile and email marketing, permission based marketing, self service marketing, targeted marketing Add new tag

With over 2.2 billion mobile users across the globe, mobile is the obvious medium choice for marketers and brand mangers to reach the mass audience. We have seen numerous successful mobile marketing campaigns in different parts of the world and most of them are SMS based. SMS (Short Messaging Services) or Text Messaging is the most popular and commonly used form of mobile marketing services. Besides SMS mobile marketing also includes MMS (Multimedia Messaging Services), Mobile Internet, Mobile Video, Voice Messaging, Mobile Advertising, LBS (Location Based Services) and Mobile Social Networking.

Each category of mobile marketing services is meant to address a different marketing challenge. Not very many marketers and agencies are currently concentrating on MMS, LBS and Mobile Social networking. SMS is simply a text-based message sent to targeted mobile consumers. It is easy to use and is acceptable to all types of mobile phones.

Voice Messaging has tremendous potential as it provides a personalized human touch and consumers are already familiar with this functionality on their mobile phones. Voice can be used as a great customer engagement tool and to drive them to more advanced services like video, downloads, internet etc.

Voice messaging can have different applications - Mobile Advertising, Content Downloads, Streaming Content or Alerts, Viral Voice Application, Interactive Voice Response (IVR), Voice Chat Services and Voice Search.

Mobile Marketing Services providers have different voice messaging options that can be well integrated in the current traditional, non-traditional and digital campaigns.

Voice services will help raise awareness and ultimately, educate consumers who aren’t familiar with mobile data services. Voice provides an easy means of access to an application where consumers can then be sent text messages, multi-media messages, or other access for the voice services.
What is the future of Mobile Marketing? Mobile Web is gaining traction: according to Nielsen Co., In the U.S., 16% of mobile phone owners routinely access the Internet from phones, while 57% use some kind of non voice service, such as sending messages.
Mobile Web, the future has arrived and the mobile phone companies are focusing on selling the new phones with the ability to access the Internet.

Please send your feedback and comments

Kriti Jaising
EkoBuzz

Digital marketing, Mobile Advertising, Mobile Marketing and SEO, Text/SMS marketing, digital direct marketing, mobile and email marketing, permission based marketing, self service marketing, targeted marketing mobile marketing, mobile web, voice messaging, WAP sites

Mobile Marketing Forum is an annual conference and exhibition hosted by Mobile Marketing Association. I attended the one happened in New York City on June 10-11, 2008. A must attend mobile marketing and advertising industry event. The next event is in the month of October, 2008 in Budapest.

The New York City event was a great success with over 800 attendees. Mobile Marketing Forum participants were both from big companies like AT&T, Weather.com, Anheuser Busch to start ups companies like Ekobuzz.

It was a very insightful and informative two days session. Wide ranges of topics were covered from the beginning of Mobile Marketing Era to the future by 2012.

Mobile marketing offer diverse choices and applications to reach mobile target audience.
Mobile Website / Internet, Mobile search, Mobile social networking, mobile in retail, location based services, application / widget etc were discussed in the conference as the future of mobile marketing. The conference also analyzed Mobile Advertising and Mobile Marketing in the US market.

Some of the industries best case studies like Adidas, SuperBowl, Smirnoff, Jaguar, Land Rover, etc. was discussed.

The industry experts also shared how the objective and success measurement of mobile marketing campaigns has changed in the past 5 years. Initially marketers were focused on inspiring the mobile users but today as the mobile marketing campaigns have evolved the idea is to engage the mobile user and give them a better customer experience.

I will be sharing some of my favorite case studies and learning’s from Mobile Marketing Forum.

I’m sure you don’t want to miss it, so keep reading

Looking forward for your comments.

Kriti Jaising
EkoBuzz

Mobile Advertising, mobile and email marketing