Email and Mobile Marketing Blog

I was reading a blog post on econsultancy.com, and it dawned on me that how marketing has completely transformed totally changed in last couple of years from a Philip Kotler book of Marketing Management to 140 characters on a Mobile screen or twitter . I remember how we learnt to create a ‘Brand’, an aspiration for its customer, to be one proud buyer and consumer of that ‘brand’. Those day ‘brands’ use to only talk and communicate. But the rules of the game have changed, really changed. Email marketing came, then mobile and now social. Social media has completely changed the communication process in marketing and even in brand management.

Please read this great article on ‘The Transformation of Brand Management’. Today’s marketing and communication goes beyond offline and one way communication. Today consumers are asking questions and ‘Brands’ are answering them to engage them. Brands want to hear from its consumers, learn, adapt and change as per the requirement of their consumers and its happens in 140 letter count or less. Amazing a million dollar brand is managed on a platform that has zero marketing $ cost.

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Digital marketing, Mobile Advertising, digital direct marketing, mobile and email marketing, permission based marketing mobile web

According to the latest report released on Adweek, Permission based Email Marketing is identified as the best digital channel both in terms of  performance and targeting the customer. The study was conducted in December’ 2009 in conjunction with the Direct Marketing Association E-mail Experience Council “and other media partners,” Some excerpts from the survey are :-

• E-mail and search regarded as the best digital channels that worked last year.
• 39% respondents rated permission based Email as the “strongest performed channel in 2009″
• “Reaching a target audience” was the main objective for the online efforts followed by “generating high-quality leads.
• “Clicks” is the prime action desired by most companies for their online efforts
• “Leveraging the  online video ” was the preferred experimental tool

Please read the complete survey on Adweek

I’ll look forward to sharing the latest industry surveys and studies with you all

Thanks

Buzz on EkoBuzz, Digital marketing, digital direct marketing, permission based marketing, self service marketing, targeted marketing

Dear readers, recently I was working on EkoBuzz marketing plan and was budgeting for the marketing conferences and exhibitions we want to participate and promote EkoBuzz in the calendar year 2010. I started looking and realized that there is no place or website that provides us this information, so I spent couple of hours on the web and researched some of the best and most sought after events in the field of marketing.  To make it convenient and save time of other marketers, below is the list I created. Hope to see you soon.

Kellogg’s Marketing Conference, Chicago

AD Age Digital Conference, New York

The Power Of eMarketing, San Fransisco

Interactive Marketing For  Small Business,  Chicago

Mobile Marketing Forum, New York

Social Media Conference, Los Angeles

Affiliate Summit  East  2010, New York

DMA 2010, San Fransisco

Internet Marketing Conference, New york

ADTECH, New York

Lets grow this list together

Thanks for reading

Digital marketing, Mobile Advertising, Text/SMS marketing, digital direct marketing, mobile and email marketing Add new tag, mobile marketing association, mobile marketing campaigns

With over 2.2 billion mobile users across the globe, mobile is the obvious medium choice for marketers and brand mangers to reach the mass audience. We have seen numerous successful mobile marketing campaigns in different parts of the world and most of them are SMS based. SMS (Short Messaging Services) or Text Messaging is the most popular and commonly used form of mobile marketing services. Besides SMS mobile marketing also includes MMS (Multimedia Messaging Services), Mobile Internet, Mobile Video, Voice Messaging, Mobile Advertising, LBS (Location Based Services) and Mobile Social Networking.

Each category of mobile marketing services is meant to address a different marketing challenge. Not very many marketers and agencies are currently concentrating on MMS, LBS and Mobile Social networking. SMS is simply a text-based message sent to targeted mobile consumers. It is easy to use and is acceptable to all types of mobile phones.

Voice Messaging has tremendous potential as it provides a personalized human touch and consumers are already familiar with this functionality on their mobile phones. Voice can be used as a great customer engagement tool and to drive them to more advanced services like video, downloads, internet etc.

Voice messaging can have different applications - Mobile Advertising, Content Downloads, Streaming Content or Alerts, Viral Voice Application, Interactive Voice Response (IVR), Voice Chat Services and Voice Search.

Mobile Marketing Services providers have different voice messaging options that can be well integrated in the current traditional, non-traditional and digital campaigns.

Voice services will help raise awareness and ultimately, educate consumers who aren’t familiar with mobile data services. Voice provides an easy means of access to an application where consumers can then be sent text messages, multi-media messages, or other access for the voice services.
What is the future of Mobile Marketing? Mobile Web is gaining traction: according to Nielsen Co., In the U.S., 16% of mobile phone owners routinely access the Internet from phones, while 57% use some kind of non voice service, such as sending messages.
Mobile Web, the future has arrived and the mobile phone companies are focusing on selling the new phones with the ability to access the Internet.

Please send your feedback and comments

Kriti Jaising
EkoBuzz

Digital marketing, Mobile Advertising, Mobile Marketing and SEO, Text/SMS marketing, digital direct marketing, mobile and email marketing, permission based marketing, self service marketing, targeted marketing mobile marketing, mobile web, voice messaging, WAP sites

July 9, 2008

How to participate in social media marketing?

Social media has taken the entire marketing world by surprise but truly what
is social media? According to me social media is sharing information and interacting online. User groups are classified as communities. Communities of users connect and converse with each other online using tools such as networking sites (facebook, twitter, etc.), file sharing sites (youtube, etc.), blogs,
widgets, wikis, podcast, forums, etc. Users can generate content in any form like text, pictures, music or video. Communities converse about anything that is important to them including your product and services.

Why is social media important to marketers?
Social media marketing build inbound traffic via links, it makes your website popular and popularity improves your search ranking. Marketers can also listen in to community conversations about their products and services.
Conversations about popularity of product or service, changing consumer
behavior, consumer experience, and other aspect relevant to your product and services can be heard in real time. Participating in social media is key not only to factors above but significant mode for lead generation.

How can companies use social media?
1. Participation at all levels is key: There are generally 3 levels of
participation
a. Listen in to the conversation: Start subscribing and receiving daily
online updates of conversations that are key to your product or service.
b. Comment on conversations that are important to you. This will enable
you to get into those conversations.
c. Launch your own Blog, Podcast, etc. as well as engage with
communities on networking sites.

2. Content is King:
a. Good content is essential to building interest in the online
community.
b. Commitment to consistent good content, daily or bi-weekly is
critical.

3. Promote, Promote & Promote:
a. Promote your content online by ending content with a call to action
like asking readers to provide feedback/comments, adding links to various
sites like digg.com, delicious, etc., engaging in active dialogs with
industry thought leaders, etc.
b. Integrate your content with your online (web, email and mobile)
marketing campaigns

4. Measure:
a. Use a combination of website analytics (for e.g. Google Analytics)
with your direct marketing campaign metrics.
b. Use tools like Technorati, etc. to measure how many times you have
been mentioned online.

Looking forward for your comments.

Kriti Jaising
EkoBuzz

Mobile Marketing and SEO, digital direct marketing