Being There
Was catching up on my Blog reading and found this gem of an article on the secret of marketing on duct tape marketing. The Blog suggests that the secret to marketing is being there for your audience, very similar to the character in the movie, who provides comfort to every one he meets.
The lessons we have learnt in online marketing especially in social media and email marketing are nothing far from that. Both these channels go hand in hand to always “being there” for the customer. Email is the channel sophisticated marketers leverage to drive the biggest return from their customers. Now enter social media, which has its roots in crowdsourcing and product and service reviews that retail sites like Amazon.com have made popular over the years.
Both channels strive to engage and inform their audience, share useful content, build trust, and elicit feedback.
Nowadays any time a newsletter or promotional email is sent out, marketers immediately publish the same content or offer in social media channels. In fact most industry experts believe that the two channels are already holding hands and exchanging shy smiles across the dinner table: talk of marriage is in the air.
Yet there are questions that are being put asked about the content that is shared and the benefit that this integration is going to provide to an online marketing campaign.
At EkoBuzz we believe that social media and email marketing are channels very unlike other marketing channels, the focus is on building relationships, being there for your customers and keeping these relationships for a very long time to come.
In fact in our summer release of our product, we are going to make publishing to both these channels seamless for our users. Stay tuned…
What do you think?
Being there in order to reach the audiences is not new. Since a long time the Headmastre of a school used to address the students over Public Address System. The speakers in the rooms echoed his voice, This was nothing but being in every class. With TV and cameras, the things became much easier. Recording provided a means so that you can deliver lectures at thousand places at a time. CREAT AUDIENCES was the buzzword. But the success came only to those who could impress by their physical presentation and captivating delivery.
Being there in order to reach the audiences is not new. Since a long time the Headmaster of a school used to address the students over Public Address System. The speakers in the rooms echoed his voice. This was nothing but being in every class. With TV and cameras, the things became much easier. Recording provided a means so that you can deliver lectures at thousand places at a time. CREATE AUDIENCES was the buzzword. But the success came only to those who could impress by their physical presentation and captivating delivery.