1. Reach your customers 24/7. Mobile is the most personal any media can get. Mobile is carried everywhere and can be accessed anytime. Reaching customers have never been easier.

2. Locate your customers. Mobile phone has a unique identifiable code for each number. This unique code can help you track and locate your customers and send them location specific & relevant messages.

3. Time sensitive promotions. Run time sensitive promotions. For example, offer valid for today from 12.00 -2.00 pm. Make it critical and urgent to evoke response and induce impulse purchase.

4. Better chance of being seen and heard. Mobile is more accessible and available than any other marketing channel. Therefore, chance of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.

5. Better targeted messages. Advertisers can reach their target audience in a particular demographic more precisely than any other media, thus can get higher response rates.

Kriti Jaising
CMO
EkoBuzz