I’m an avid reader of econsultancy blogs, i like that they write short and relevant blogs pertaining to email marketing and other digital marketing topics. There latest blog is on how an email creative can affect the response rate and conversion rate. The small font size makes it difficult to read and an all image email will have low response rate as lots of email clients like Google / Yahoo block images by default thus a waste of email marketing dollars.
In the article Philip Storey shared email examples from EasyJet and ebuyer to make his point. I thought it will be nice to also share a piece of email creative that follows the email design beat practices like preferred font size 12px and the images are adding value to the email look but if they are blocked, the entire message of the email is still conveyed. 
Please feel free to add your examples that are designed as per best practices.
Thanks for reading
Kriti Jaising
mobile and email marketing
I was reading a blog post on econsultancy.com, and it dawned on me that how marketing has completely transformed totally changed in last couple of years from a Philip Kotler book of Marketing Management to 140 characters on a Mobile screen or twitter . I remember how we learnt to create a ‘Brand’, an aspiration for its customer, to be one proud buyer and consumer of that ‘brand’. Those day ‘brands’ use to only talk and communicate. But the rules of the game have changed, really changed. Email marketing came, then mobile and now social. Social media has completely changed the communication process in marketing and even in brand management.
Please read this great article on ‘The Transformation of Brand Management’. Today’s marketing and communication goes beyond offline and one way communication. Today consumers are asking questions and ‘Brands’ are answering them to engage them. Brands want to hear from its consumers, learn, adapt and change as per the requirement of their consumers and its happens in 140 letter count or less. Amazing a million dollar brand is managed on a platform that has zero marketing $ cost.
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Digital marketing, Mobile Advertising, digital direct marketing, mobile and email marketing, permission based marketing
mobile web
Was catching up on my Blog reading and found this gem of an article on the secret of marketing on duct tape marketing. The Blog suggests that the secret to marketing is being there for your audience, very similar to the character in the movie, who provides comfort to every one he meets.
The lessons we have learnt in online marketing especially in social media and email marketing are nothing far from that. Both these channels go hand in hand to always “being there” for the customer. Email is the channel sophisticated marketers leverage to drive the biggest return from their customers. Now enter social media, which has its roots in crowdsourcing and product and service reviews that retail sites like Amazon.com have made popular over the years.
Both channels strive to engage and inform their audience, share useful content, build trust, and elicit feedback.
Nowadays any time a newsletter or promotional email is sent out, marketers immediately publish the same content or offer in social media channels. In fact most industry experts believe that the two channels are already holding hands and exchanging shy smiles across the dinner table: talk of marriage is in the air.
Yet there are questions that are being put asked about the content that is shared and the benefit that this integration is going to provide to an online marketing campaign.
At EkoBuzz we believe that social media and email marketing are channels very unlike other marketing channels, the focus is on building relationships, being there for your customers and keeping these relationships for a very long time to come.
In fact in our summer release of our product, we are going to make publishing to both these channels seamless for our users. Stay tuned…
What do you think?
mobile and email marketing
