According to the latest report released on Adweek, Permission based Email Marketing is identified as the best digital channel both in terms of  performance and targeting the customer. The study was conducted in December’ 2009 in conjunction with the Direct Marketing Association E-mail Experience Council “and other media partners,” Some excerpts from the survey are :-

• E-mail and search regarded as the best digital channels that worked last year.
• 39% respondents rated permission based Email as the “strongest performed channel in 2009″
• “Reaching a target audience” was the main objective for the online efforts followed by “generating high-quality leads.
• “Clicks” is the prime action desired by most companies for their online efforts
• “Leveraging the  online video ” was the preferred experimental tool

Please read the complete survey on Adweek

I’ll look forward to sharing the latest industry surveys and studies with you all

Thanks

Buzz on EkoBuzz, Digital marketing, digital direct marketing, permission based marketing, self service marketing, targeted marketing