Email and Mobile Marketing Blog

Yes and the winner is none other than Email Marketing. You didn’t get this, my apologies I’m talking of the most preferred marketing tactics  by marketers for the year 2009.

Especially in this recession email marketing tops the list of the most preferred marketing tactics. The definition of the ‘most preferred’ is the tactic that gives the best ROI. Email Marketing and paid search marketing are the top performers for a B2C marketer.

According to a recent survey conducted by Marketing Sherpa, marketers have to be still careful in using email marketing. Marketers are focusing on less expensive high investment marketing tactics. The biggest challenge for advertising agencies and creative teams is to create a solution that is effective, relevant, innovative and still cost effective. The survey also highlights on a wide range of techniques and approaches to make email marketing all the more appealing to marketers.

One such approach is transactional emails. Transactional email is the one that provide information like receipt, order confirmation, shipment notices, customer service alerts, monthly statements etc. Transactional emails have higher open rates, thus it is great to leverage it to push brand messages and promotional offers. The study also provide details on how to design the content of transactional emails without compromising its sanctity.

The survey is a must read for email marketers and all marketers in general. Please read the complete survey report http://www.marketingsherpa.com/article.php?ident=31009&pop=no

The survey provides various charts on how to maintain email marketing ROI without investing in testing, measurement and optimization. The study offers alternative tests that seem to work effectively like email design tests, email targeting tests etc.

And finally the study indicates the role of specific marketing tactics in lead generation and lead nurturing.

Also read the article - Top Email Marketing Strategies in Economic Downturn for further details. http://www.marketingsherpa.com/article.php?ident=30863

mobile and email marketing, permission based marketing, self service marketing, targeted marketing email benchmark survey 2009, email marketing, marketing sherpa

I was going through my EkoBuzz emails, i subscribe to mobile marketer newsletter. I read this really interesting article A sector by sector look at the Mobile Marketing Opportunities for 2009. The article highlights innovative ways mobile marketing can be used in different industry, here are some of the excerpts from the article. 

Apparel and accessories business marketers can use their stores, shopping bags, email newsletters, loyalty cards, wired and mobile websites to encourage their customers to sign up for mobile loyalty program.   

Entertainment Industry can put short clips of movies and TV shows, songs, ringtones, trailers, theater locations, SMS alerts of premieres and concerts, discounted tickets, mobile coupons, mobile fan clubs, backstage passes, mobile games and links to mobile sites. 

Automakers surely not the desired advertisers but mobile can help them build customer loyalty.  Websites can be used to encourage visitors to sign up for mobile alerts from dealers – new models, test drives, markdowns, dealer events.

The article is a must read for all mobile marketers. In a nut shell whichever industry we are in, mobile marketing is a must have weapon in our marketing plan. The beauty of this channel is that its performance and results improve with integration. There are measures available to gauge the success of mobile campaign so don’t shy away. Accept it and ‘build better relationships’ with your customers 

Keep reading and post your comments

kriti Jaising

mobile and email marketing

According t o Newsweek magazine Barack Obama is the most powerful man in the world. Soon to be the president of the United States of America Barack Obama has created a history for being the first African American President. The charismatic president elect launched a fully integrated marketing campaign for his 2008 Presidential Election but the highlight of the election campaign was the innovative use of mobile channel.

The Barack Obama election campaign used all facets of mobile campaign. The primary target audience for the mobile campaign was young voters that are digitally savvy and politically inclined. The young voters were encouraged to visit Obama’s website and register for text message program to stay on top of the latest news. The campaign included downloadable ring tones, wall papers, text message alerts on Barack Obama’s local events, other big news, coupons to buy items at candidate’s online store etc. The mobile channel was optimized to reach voters in a continuous but non-intrusive way and the frequency was kept to 1-2 messages per week.

A special iPhone application was also launched to engage iPhone user. The application allowed users to read campaign news, press releases, photos and video highlights. Other impressive features of the application were “Get Involved” that was based on GPS location technology to get information on closest Obama campaign office, “Call Friends”, “Local Events” and “Donate” link at the bottom of the page.

Clearly the objective of the mobile channel in the campaign was to drive voters to vote besides getting donations. The campaign achieved its aforesaid target very effectively; thousands of people went for advance voting. The campaign also helped Obama team to build an extraordinary database of the young voters with pivotal information like mobile numbers, email addresses, zip codes etc.

Texting is truly has a phenomena and the success of Obama campaign has unveiled the true potential of mobile channel then
WHAT ARE MARKETERS AND CORPORATES WAITING FOR??

Please send in your comments and share your favorite mobile marketing success story.

Kriti Jaising

mobile and email marketing