Mobile Marketing Roadblocks
Mobile Marketing is undeniably the epicenter of today’s marketing world. Marketers are talking about mobile marketing, trying to understand how to measure the success of campaigns, what metrics to be used. But still not all the issues pertaining to mobile marketing are clear thus lot of uncertainty. As much as marketers want to add mobile marketing in the marketing mix, they are unable to solve this puzzle as there are pieces missing. In this tough economy, mobile marketing can actually help marketers save some dollars. If well integrated with other marketing tools mobile marketing can give us desired results. But there some issues still unanswered.
1. How to tackle Customer Privacy
2. Educating and ease of accessing content.
3. Multiplicity of platforms
4. Slow adoption of multimedia
5. Lack of metric transparency
6. Lack of consumer acceptance
7. No uniform standards
8. Uncertainties in cross-media integration
9. Inventory of content
We all are working together to integrate and implement mobile marketing campaigns effectively and how to measure their efficacy.
If you have other issues that i have missed, plaese add in this list to help others.
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Kriti Jaising
EkoBuzz