Hi Readers,

Everyday when I login to www.google.com/ig my personalized portal where
I read the latest news from the world of business, marketing and mobile
marketing. I’m always in for a surprise. Everyday I introspect how
far, we as marketers are going to reach our target audience. We are
continually creating groups and subgroups to futher classify our customers
into niches based on their preferences.

In the quest to better understand our customers, we are building mobile
enabled social networks for customers, where likeminded customers can
share their experiences, values, and comment about a brand.

Companies like EkoBuzz http://www.ekobuzz.com a web based self-service
mobile marketing company is focused on taking social networking
communities beyond just keeping in touch and entertainment.

Social Networking has traditionally focused networking, chatting,
sharing videos, images etc.

Companies are adopting building social networks for customers to provide
them a platform to correspond with like-minded customers in their brand
preferences to build a buzz about their brand and long term relationships.

Companies are making common man / customer as their brand ambassador.
This puts a human face to the brand that is recognizable & relates
to other customers.
Listening to customers provides the company an honest feedback on their
performance and non-performance.

A Mobile enabled social networking customer community focuses on doing the
above in real time. This is especially powerful in events. The below link
illustrates an example of how Reebok used goruneasy.com to keep their
customers engaged and coming back for more.

http://www.adweek.com/aw/content_display/esearch/e3i47dc2082d6980ced134e43aa256d4769

As cited in the article, this is a classic example of “always on”
marketing campaign with no end date.
Real time feedback enables the company to respond and adapt quickly, which
in turns leads to better customer service and eventually better
products/services.

In a recent article http://chitika.com/blog/pulse-xi/ the other
emerging trend is the micro blogging. According to the article the
marketing potential in micro-blogging space is valuable. Presidential
candidates Barack Obama and John Edwards even started micro-blogging
details from the campaign trail.

Please post your comments and keep reading

Kriti Jaising

CMO

EkoBuzz

mobile and email marketing

Hi Readers,

I’m writing after 2 weeks, not that I was too busy just that I was
thinking about an exciting topic to write about. The economic
slowdown has affected all the industries. Consumers have cut on their
spending and marketers on their marketing budgets. Marketers more
than ever are looking at new ways to reach their customers; location
based services in mobile marketing appear as a winner.

The potential of location-based services is enormous. Apple has added
the location-awareness feature in their iphone and ipod with Skyhook
technologies. http://www.iht.com/articles/2008/01/23/technology/ptend24.php

Also the social networking site Facebook applications offers location
and mobile services for Mobile Social Networking. Applications like
Findme, Sniff, The Grid and Whereboutz allows users in the relevant
countries to download a client a find friend by location.

http://www.gomonews.com/mobile-lbs-applications-on-facebook/

Ekobuzz the web based self-service and consulting company provides
mobile and email marketing services. Along with SMS/text messaging
company provide location-based services to its customers. Ekobuzz
customers can simply create an account and start planning and
executing their campaigns.

A location-based service is a permission-based service. This service provides limitless opportunities; where a company takes consent from its customers to send special promotions and discount coupons based on their location. To elaborate this lets take an example of a shoe company. Company collects the mobile number of its customers and asks for the permission to send special
promotions and coupons on their mobile phones. The customer is in a
mall that has the company’s store, customer will receive a coupon
that can be redeemed at the store.

Location-based mobile marketing campaigns encourage impulse purchase
behavior as the offers are time sensitive and provide quick results
of the marketing campaign.

So don’t wait too long, add location-based mobile marketing services
in your marketing plan and see the results yourself.

Please post your comments and keep reading.

Kriti Jaising
CMO
EkoBuzz

mobile and email marketing