Hi friends, as we all agree U.S. economy is under recession, inflation is rising making everything expensive from food to fuel. Initiated by housing market slowdown almost all major companies in U.S. sub prime mortgage industry reported losses and write downs leaving hundreds of people without jobs. Consumers have restricted their spends therefore as a marketers lets look at how we can make most of our buck.

Go digital – reach your target audience using digital channels like email & mobile.

1. Mobile. Mobile is a cost effective media to reach a very targeted audience. Always execute a permission-based campaign to ensure audience willingness and involvement. At www.ekobuzz.com we have a self-service tool where small to mid size companies can simply log in to plan, implement, track and analyze mobile campaigns all by themselves. Saving the agency cost and commission HOW BRILLIANT IS THAT.

2. Email. Aren’t we done with that the answer is big NO!! According to a study conducted by DMA for every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. This is exemplary. Email has the highest ROI amongst all the direct marketing media. Also according to State of Retailing Online 2007 report Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs.

3. Social Media. Sites based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. Almost 60% of big and small companies have integrated social media in their media plans. It is fast to connect with target and effective in creating long-term relationship with your audience.

4. Pay Per Click Advertising. PPC is one of the most popular methods of online marketing. Its popularity has grown many folds over the years. PPC places your information to searchers at the time when they need and want the services. PPC helps in driving traffic to your website. According TMT trends 2008 Online is forecast to represent 10% of all advertising spend by 2010.

5. Widgets. Widgets are downloadable interactive virtual tools that provide services like latest news, current weather, calendar, time, amp etc. Widgets give your consumers the ability to spread your brand message. According several marketers widgets are not seen intrusive like some other online marketing tools and consumers seem to approve of it.

Thanks for reading and keep reading.

Please send your comments and any specific topic you want me to write.

Kriti Jaising
CMO
EkoBuzz

mobile and email marketing

Writing blog is not only an expression of one’s thoughts and opinions but also a very pivotal Internet marketing strategy.

Blog connects us with existing customers and prospects. It’s a two-way communication and interactive tool. Customers share their experience and feedback and marketers get the opportunity to strengthen relationship with its customers.

So keep writing and encourage your customers for the honest feedback.
This will help you to improvise your product, services, marketing strategies, tools and ultimately the improved ROI; THE BOTTOM LINE.

Thanks for reading and keep reading.

Please send your comments and any specific topic you want me to write.

Kriti Jaising
CMO
EkoBuzz

mobile and email marketing

1. Reach your customers 24/7. Mobile is the most personal any media can get. Mobile is carried everywhere and can be accessed anytime. Reaching customers have never been easier.

2. Locate your customers. Mobile phone has a unique identifiable code for each number. This unique code can help you track and locate your customers and send them location specific & relevant messages.

3. Time sensitive promotions. Run time sensitive promotions. For example, offer valid for today from 12.00 -2.00 pm. Make it critical and urgent to evoke response and induce impulse purchase.

4. Better chance of being seen and heard. Mobile is more accessible and available than any other marketing channel. Therefore, chance of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.

5. Better targeted messages. Advertisers can reach their target audience in a particular demographic more precisely than any other media, thus can get higher response rates.

Kriti Jaising
CMO
EkoBuzz

mobile and email marketing

In my recent trip to India I was mesmerized with the innovative usage of mobile marketing. The media is explored to its potential in SMS marketing.
The other forms of mobile marketing like location based services, MMS, etc are not so common. The channel is well integrated with radio, TV, outdoor, print etc. Europe and Asia have revolutionalized the mobile marketing and set a benchmark to effectively use this medium. In my next blog, I will discuss some of my favorite mobile campaigns.

Keep reading

Kriti Jaising
CMO
EkoBuzz

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